SVS Prime Tower

Powerful sound without overpowering your decor

With a cabinet that measures just 8" wide and 36" tall, SVS's Prime Tower is what we'd call a "compact tower." But there's nothing compact about the sound it produces. With engineering and design cues taken from SVS's much costlier Ultra Series speakers, the Prime Tower sounds big and authoritative on music and movies, with effortless dynamics and a large, stable soundstage.

Mastering the science and art of speaker design

SVS begins the speaker design process with extensive computer modeling, which helps them zero in on the right driver, crossover, and cabinet characteristics. Then, like other world-class speaker companies, they test each design in an anechoic chamber, which eliminates the effects of room reflections, to ensure highly accurate measurements.

The third and most critical step involves lots of listening. SVS's listening room was specifically designed to resemble a typical living room. The engineering team listens to familiar tracks over and over, working toward sound that is both accurate and emotionally engaging. This is where the art of listening balances out scientific measurement.

SVS designs every driver in-house

While many companies build their speakers using off-the-shelf components, SVS designs all their drivers in-house. This is a huge advantage because it gives them complete control over how the drivers, crossover, and cabinet interact.

SVS describes the Prime Tower as a 3.5-way design. That's because each of the dual woofers has a separate internal compartment in the cabinet with its own custom port tuning frequency and crossover point. That allows the bottom woofer to focus on low-bass frequencies, while the upper one provides more of a transition between the midrange and bass. 

The 4.5-inch midrange driver is also mounted in its own dedicated and completely sealed compartment to ensure a smooth, precise and clear midrange, free from coloration. The midrange and woofer cones are made of lightweight, rigid polypropylene, which responds quickly to musical signals.

SVS's 1" aluminum dome tweeter is fitted with a special diffusor that keeps high frequencies sounding clean and clear, even when you crank up the volume.

Build a complete Prime system

Center channel: SVS Prime Center
Surround speakers: SVS Prime Elevation
Bookshelf speakers: SVS Prime Bookshelf
Powered subwoofer: SVS SB-2000 or PB-2000

Got wire?

Most speakers don't include any. Read our article about choosing and installing speaker wire.
Shop our selection of speaker wire.